Articles
Longer reads on the ideas the daily emails cover — for when five minutes isn't enough.
8 August 2026
You are covered in anchors (you just didn't set them on purpose)
A song flattens your afternoon, a smell relocates you thirty years, and one email address makes your shoulders climb. Anchoring, and what NLP does with it.
Read the article3 August 2026
Rapport without the cringe: what matching actually is
Mirroring has a terrible reputation, mostly earned by people doing it badly. Here's what the technique really involves, and why you've been doing it all your life.
Read the article28 July 2026
The map is not the territory (and why most arguments are two maps colliding)
The most famous sentence in NLP, what it actually means, and a practical way to use it the next time someone is being infuriatingly wrong.
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